For West Michigan Businesses
Get Found.
Get Chosen.
Tired of juggling five different platforms just to have your posts buried under an algorithm? We're building West Michigan's all-in-one community hub, where locals come specifically to find their next stop — not to scroll past your business.
List your business in minutes, put it in front of a ready-to-go local audience, and turn first-time visitors into a loyal, repeat following.
List Your Business Free See Live BusinessesThe Problem
Tired of Being One of a Thousand Tabs?
Google Business, Instagram, Yelp, Facebook, TikTok, YouTube. Keeping up with all of them takes time you don't have and locals still have to stumble onto you by luck.
Old Way: Scattered Platforms
- Competing with national brands in the same feed
- No idea who's actually seeing your posts
- Juggling five logins just to post one update
- Reviews and hours scattered across platforms
- Hoping locals stumble onto you by chance
Enter: What's Poppin GR
- An audience specifically looking for local spots
- Real analytics on views, visitors & favorites
- One listing: hours, photos, links & the events you support
- A chance to be featured in our community newsletter
- A growing, loyal local following
Platform Features
Everything You Need To Get Discovered.
Built specifically for independent local businesses — not a generic, national directory.
Business Profile Page
A dedicated page for your business with your hours, locations or service area, photos, links, amenities, and the local events you sponsor.
Bring Your Team
Invite staff by email or from your connections and give each one the right role, from full admin access to simply showing your business on their profile.
Newsletter Features
Listed businesses can be picked for the What's Poppin GR community newsletter, sent straight to local subscribers' inboxes. Complete listings stand the best chance.
Event Sponsorship
Offer to sponsor a local event, or accept an organizer's invite. Your logo appears on the event page, and the event shows up on your listing under "Events We Support".
Business Analytics
Page views, unique visitors, time on page, your busiest days and hours, favorites, and how many people your sponsored events reached. Real data, not vanity metrics.
Hyper-Local Discovery
Locals browse by category, city, and the amenities that matter to them. No national chains drowning you out.
Bonus: your business page here also helps your website show up when locals Google what you do, just from being listed.
Coming soon to the beta
Every Kind of Business
Built For Every Corner of The 616.
From breweries to biomedical research — if your business calls West Michigan home, there's a spot for it here.
Free To Start
List Free. Upgrade As You Grow.
- 1 business listing
- Up to 5 photos per listing
- Analytics, team access & event sponsorships
- Reviewed by our team before it goes live (usually 1–2 business days)
- Instant auto-approval: your listing goes live right away
- Up to 15 listings with 20 photos each
- A verified badge and a custom profile banner
- 14-day free trial for first-time subscribers
How It Works
From Sign-Up To Front Page.
Here's the flow, start to finish.
Create your free account
Sign up free in under a minute. Your business dashboard is ready right away.
Build your business profile
Add your hours, locations, photos, and links. Invite your team to help keep it up to date.
Get discovered
On a paid plan your listing goes live instantly. On the free plan our team reviews it first, usually within 1–2 business days.
Grow your local reach
Sponsor local events, track your analytics, and keep your listing fresh to build a loyal, repeat following.
Already listed by someone else? Request ownership of your listing.
Read the Full Business Owner GuideReady To Get Discovered?
Be one of the first local businesses in front of West Michigan locals who are actively looking. Listing your business is free, and paid plans are there whenever you're ready to grow.
